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All About It

What is This All About?

Rhea Lana's, Inc. is an upscale children's consignment event business. We hold semi-annual events in many cities across the nation. We are proud to now be serving the communities of NW Phoenix and Anthem!

My name is Justine Hoke. I have a 5 year old son, a 3 year old daughter, and a 1 year old son who LOVE the Rhea Lana event. They love all of the toys and clothes and get so excited during Rhea Lana time! I am hosting this exciting event in NW Phoenix & Anthem because I feel there is a great need for parents to sell their kid's clothes, toys, and equipment for a fair price - and to buy excellent quality kid's clothing, toys, equipment, books, etc. at affordable prices.

Our consignors make 70-80% and they price their own items. My goal is to maintain very high standards in the quality of merchandise that we accept. As always, we GUARANTEE that we will keep track of each consignor's items, or she will be reimbursed. Consignors' checks and detailed inventory reports are available on Pick Up Day, immediately after the sale. It brings us great joy to be able to provide this service to so many moms.

Tell me again, how does this work?

We receive HIGH QUALITY children's clothing on consignment and sell at our event. We give consignors a generous 70% of the sale price (which they select). We GUARANTEE your items! Our established system allows us to track each individual item. If an item is lost, we will happily pay you for it. Consignor's checks and reports are available on Pick up Day after the sale. You don't have to wait for it to arrive in the mail!

Do you carry only children's clothing?

No. At our events we carry children's furniture, nursery bedding, maternity clothing and nursing accessories and infant equipment (such as strollers, high chairs, car seats and portable cribs.) We also carry high-quality toys, children's books, video games and sports accessories. We are excited for this opportunity to continue our efforts to help meet the needs of your family!

Most consignment stores give 40-50%. Why do you give so much more?

Our consignors are very special to us! We believe our consignors deserve a fair price for their items and we want each consignor to make the most money possible to benefit their family.

Why do you guarantee each item?

We value our consignors so we track each item with our unique computerized barcoding system and database. We seek to treat our customers and consignors as we would want to be treated. Again, we think more items will be available to moms on a budget if we are careful with the items. Plus, some ladies are not willing to risk losing items. This way they know they will not suffer a loss. Consignors know that they can TRUST us with their high quality items!

Why is your event better than having my own garage sale?

We do most of the work for you! You just prepare your items and bring them to the store. We do all of the advertising and staff the event. You just pick up your check, detailed inventory report and neatly-sorted items. We'll even have friendly workers there to help you and answer your questions! Plus, you will make LOTS more money than you would at a garage sale or consignment store.

Why do you emphasize EXCELLENT QUALITY so much?

No one wants to sort through, much less BUY, low quality items for their children. It is a time waster for everyone to put worn, stained, out-of-date items on a rack. That's why we insist on accepting only high quality items.

Why did you put together a web site?

Because everybody else is doing it (kidding). Actually, we have had our website online for approximately 8 years. When we developed our unique barcoding system and online data entry system, many moms did not yet have computers in their home. If they did, they were just beginning to learn to email and use the internet! But moms have learned to love entering their items online and tracking their sales throughout our events! Rhea Lana's gives them control in pricing their items and makes it very easy to make a great profit.

What kind of control does a consignor have over her items?

Several things:
1. She can select the price of each item.
2. She can choose whether she wants to sell some items for half price on the final sale days.
3. She can track the sale of each item on this website.
4. She knows she is guaranteed the item won't be lost. She will receive payment for it, or she may choose to donate it or retrieve it.

As you can see consignors can be very involved if they wish.